How does this headline:
Eyetracking points the way to effective news article design
OJR’s design experts review usability research and offer suggestions on how you can make your online articles better connect with readers.
match with this picture?
When photos do contain people related to the task at hand, or the content users are exploring, they do get fixations. However, gender makes a distinct difference on what parts of the photo are stared at the longest. Take a look at the hotspot below.Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed.
Coyne adds that this difference doesn’t just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site.
The magazine about online site design draws no conclusions from the eyetracking pattern difference between men and women looking at pictures of people/animals.
Scanner, on the other hand…
Men, We Know You’re Staring At Our Crotches Right Now
via Feministing and Pandagon
As the comments on the Nerve .com site say – the area looked at by males only ( apparently )is also the strike zone in baseball.
And the batter will be earing a protective cup so details will be covered up so to speak.
Still it is a bit weird to read about the genital fixation when the pictures are dogs …..are we to suppose of both sexes ?
That’s fantastic. Imagine if we could get this data for all types of stuff. And if we built these scanners into ppls computer monitors, then we could. The results would be unsurprising of course, but imagine the fun sharing and critiquing our separate eye-tracking profiles.
One of the things that annoys me is when – chez nous – we are watching a male sports event and the missus says – as she likes to – “check his lunchbox”, I never know what I’m supposed to rejoin. I just let an extra crease of male concentration creep across my brow and pretend I dunno what the, she’s on about.
Likely story.
It might at least partly explain why when so many female writers looked at Bush in a flightsuit and thought “macho posturing” (and then yea or boo, according to taste) there were male writers pontificating that women would swoon en masse because of his “manly package” (the very words used by Chris Matthews on Hardball).
I never looked there until I read that opinion.
.
PS. In that link? Towards the end:
I say again, hmmm.
Mmmm, baseball.
Must … attempt … to … stay … awake ….
ZZZZZ
followed that link to nerve.com and I reckon it’s gotta be bubble wrap the blokes are looking at…
As a male I must register my personal animadversion. I have no interest in sport whatsoever and I don’t care in the slightest about looking at other men’s anatomy. My gaze is always above the shoulders. I think it is simplistic to think that all males behave and think the same way and that all males are obsessed about the size of their genitals.
Of course it’s simplistic. It’s marketing.
I have a vauge recollection of one of those ‘body-language’ type of shows from 15 years ago that put eye-trackers on people and then put them in an (I think) artificial nightclub environment…results were similar to this but I think they only did men.
Indeed. And that is why Tigtog did not say it.
Um, yeah, like philjohnson says, us blokes have no interest in comparing packages. Honest.
Yup, that’s right. No man ever sneaks a glimpse for comparison. Not ever.
Nope.
No.
Well..
Katz: “Mmmm, baseball. Must … attempt … to … stay … awake …. ZZZZZ”
Well here then, just have a look at this soccer game. That oughta wake you right up.
Writing
is exciting,
and baseball is like writing.
–M. Moore, “Baseball and Writing”
or, later in the same poem…
“Pitching is a large subject.”
…zzzzz
[and later in the same sleep]
Did someone mention soccer?
…ZZZZZZZZZZZZ
“Men tend to fixate more on areas of private anatomy on animals as well”
Ouch.
Now, where did the mutt get to.
Here, Toddy..Here boy.
\”Men tend to fixate more on areas of private anatomy on animals as well,\”
Tell me something I don\’t know.
It just goes to show how obsessed with private anatomy men are. It must be about the centre of their universe.