Comments on: Marketing at the lizard brain by Big Pharma http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/ Life, Culture and Politics from BrisVegas Tue, 14 Feb 2012 09:53:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gerard Sunnen, MD http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200224 Gerard Sunnen, MD Wed, 25 Apr 2007 23:03:04 +0000 http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200224 Re: Hepatitis C research in Egypt/ Big Pharma Dear Editor: I wish to alert you to an article containing pertinent and important information about hepatitis C research in Egypt (and its greater implications). The article basically tells of the influence of special interests in suppressing promising complementary approaches to hepatitis C therapies. This article, entitled â??NEW YORK STATE DEPARTMENT OF HEALTH (NYSDOH) STOPS A WORLD FIRST U.S. - EGYPTIAN COLLABORATIVE STUDY ON HEPATITIS C AND BLOOD OZONATIONâ?? may be accessed by googling â??NYSDOH and ozoneâ?? â??NYSDOH and Egyptâ?? â??NYSDOH and hepatitisâ?? and â??NYSDOH and research.â?? It may also be found on: www.triroc.com/sunnen/topics/nysdoh.v.ozone.htm This article is intended to attract interest for this vital research to move forward. Kindly let me know if your publication could have an interest in this article. Sincerely yours, Gerard Sunnen, M.D. President, Ozonics International, LLC 200 East 33 Street, #26J New York, NY 10016 Tel. 212-6790679 Ozonicsint.com GSunnen@aol.com Re: Hepatitis C research in Egypt/ Big Pharma

Dear Editor:

I wish to alert you to an article containing pertinent and important information about hepatitis C research in Egypt (and its greater implications). The article basically tells of the influence of special interests in suppressing promising complementary approaches to hepatitis C therapies.

This article, entitled â??NEW YORK STATE DEPARTMENT OF HEALTH (NYSDOH) STOPS A WORLD FIRST U.S. – EGYPTIAN COLLABORATIVE STUDY ON HEPATITIS C AND BLOOD OZONATIONâ?? may be accessed by googling â??NYSDOH and ozoneâ?? â??NYSDOH and Egyptâ?? â??NYSDOH and hepatitisâ?? and â??NYSDOH and research.â?? It may also be found on:

http://www.triroc.com/sunnen/topics/nysdoh.v.ozone.htm

This article is intended to attract interest for this vital research to move forward.

Kindly let me know if your publication could have an interest in this article.

Sincerely yours,

Gerard Sunnen, M.D.
President, Ozonics International, LLC
200 East 33 Street, #26J
New York, NY 10016
Tel. 212-6790679
Ozonicsint.com
GSunnen@aol.com

]]> By: Guambat Stew http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200223 Guambat Stew Wed, 28 Mar 2007 07:12:09 +0000 http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200223 You'll find a few items pertinent to your request <a href="http://search.blogger.com/blogsearch?hl=en&hl=en&ie=UTF-8&x=286&y=12&ui=blg&q=pharmaceutical blogurl:guambatstew.blogspot.com&btnG=Search Blogs" rel="nofollow">here</a> You’ll find a few items pertinent to your request here

]]> By: alistair http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200222 alistair Wed, 28 Mar 2007 07:03:36 +0000 http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200222 Seeing your later post prompts me to add that all the shit should be illegal and perhaps we'd learn to deal with our issues. Seeing your later post prompts me to add that all the shit should be illegal and perhaps we’d learn to deal with our issues.

]]> By: alistair http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200221 alistair Wed, 28 Mar 2007 07:01:35 +0000 http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200221 The Devil Drink Yes- absolutely. Alcohol is purportedly a symptom repressant for all sorts of dis-ease: being thirsty... having no mates... not wanting to talk... etc. But at least they're only implying that we're all strange types of losers. The Devil Drink

Yes- absolutely. Alcohol is purportedly a symptom repressant for all sorts of dis-ease: being thirsty… having no mates… not wanting to talk… etc.

But at least they’re only implying that we’re all strange types of losers.

]]> By: Frank Calabrese http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200220 Frank Calabrese Wed, 28 Mar 2007 06:46:55 +0000 http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200220 I've noticed that even the computer software now in use in Doctor's surgeries which have both patient history and the ability to generate prescriptions have banner advertising from the Drug Companies. I've even heard stories of GP's getting ties, pens and even underwaer with various drug names on them. And even the actual surgery is one big ad for drug purveyors :-) I’ve noticed that even the computer software now in use in Doctor’s surgeries which have both patient history and the ability to generate prescriptions have banner advertising from the Drug Companies.

I’ve even heard stories of GP’s getting ties, pens and even underwaer with various drug names on them. And even the actual surgery is one big ad for drug purveyors :-)

]]> By: Enemy Combatant http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200219 Enemy Combatant Wed, 28 Mar 2007 06:40:10 +0000 http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200219 I've met heroin dealers with more integrity than the psychopaths(cf. film, "The Corporation") that run Big Pharma. To be fair, certain medications will save lives and help manage chronic diseases. Far more so in America than here, much of what is peddled by the Pushers in White Coats meets artificially created "must haves" and "me toos" of conspicuously consuming wood-ducks. The pushers turn a buck and the punters think they're cool. It's total Win-Win and a nice little earner to boot. In fact, it's one of global capitalisms greatest rorts. When was the last time you got lifestyle advice(posture, diet, exercise etc.) rather than a script for an anti-inflammatory when you presented to your G.P. with musculo-skeletal pain? Ruth, Great You-Tube on Motivational Deficiency Disorder. Took a moment to twig that it wasn't parody. A lot of Rastafarian Jamaicans suffer from chronic MDD. Thank goodness they can now be adequately medicated. I’ve met heroin dealers with more integrity than the psychopaths(cf. film, “The Corporation”) that run Big Pharma. To be fair, certain medications will save lives and help manage chronic diseases. Far more so in America than here, much of what is peddled by the Pushers in White Coats meets artificially created “must haves” and “me toos” of conspicuously consuming wood-ducks. The pushers turn a buck and the punters think they’re cool. It’s total Win-Win and a nice little earner to boot. In fact, it’s one of global capitalisms greatest rorts.

When was the last time you got lifestyle advice(posture, diet, exercise etc.) rather than a script for an anti-inflammatory when you presented to your G.P. with musculo-skeletal pain?

Ruth, Great You-Tube on Motivational Deficiency Disorder. Took a moment to twig that it wasn’t parody. A lot of Rastafarian Jamaicans suffer from chronic MDD. Thank goodness they can now be adequately medicated.

]]> By: The Devil Drink http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200218 The Devil Drink Wed, 28 Mar 2007 05:52:23 +0000 http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200218 <blockquote>the marketing of psychotropic drugs aimed at children is pretty scary as far as I’m concerned.</blockquote> Depends, Robert. More frightening than the marketing of psychotropic drugs aimed at vulnerable adults? What you call scary I call a productive use of leisure time, and besides, there are pretty few in our society who since the early twentieth century can honestly say they were never presented drink or dope before the responsible age of 18! Are Bacardi Breezers as sinister, just because they're meant to appeal to thirteen year-olds? As to the tobacco advertising bans, witness the questionable results: first of all, simply moving operations to sell to more smokers in developing countries with no advertising bans, and in Western countries, growing sophistication of underground tobacco marketing. It isn't just pharma who employ skinny women to spruik their products; cigarette companies have been doing it in nightclubs ever since the Winfield Cup became the ARL Grand Final. Whatever your stance on cigarette ads and public health, you can't deny that it's a blatant double standard not to apply similar bans to alcohol, our socially sanctioned highly toxic drug of choice, or any other set of drugs. Pick up a copy of <i>High Times</i> and leaf (ahem, cough) through to the back section: even hydro growers have an easier time advertising their crop than tobacco companies.

the marketing of psychotropic drugs aimed at children is pretty scary as far as I’m concerned.

Depends, Robert. More frightening than the marketing of psychotropic drugs aimed at vulnerable adults? What you call scary I call a productive use of leisure time, and besides, there are pretty few in our society who since the early twentieth century can honestly say they were never presented drink or dope before the responsible age of 18! Are Bacardi Breezers as sinister, just because they’re meant to appeal to thirteen year-olds?
As to the tobacco advertising bans, witness the questionable results: first of all, simply moving operations to sell to more smokers in developing countries with no advertising bans, and in Western countries, growing sophistication of underground tobacco marketing. It isn’t just pharma who employ skinny women to spruik their products; cigarette companies have been doing it in nightclubs ever since the Winfield Cup became the ARL Grand Final.
Whatever your stance on cigarette ads and public health, you can’t deny that it’s a blatant double standard not to apply similar bans to alcohol, our socially sanctioned highly toxic drug of choice, or any other set of drugs. Pick up a copy of High Times and leaf (ahem, cough) through to the back section: even hydro growers have an easier time advertising their crop than tobacco companies.

]]> By: fatfingers http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200217 fatfingers Wed, 28 Mar 2007 05:07:47 +0000 http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200217 "What other Big Pharma marketing tactics have LPers seen around the traps?" The ones that amuse me are the blatant side-stepping ads that WON'T MENTION THE PRODUCT because that isn't allowed, instead exhorting you to "Ask your doctor" while saturating the screen or poster with their trademark colours/copyright sigils/corporate visual devices. “What other Big Pharma marketing tactics have LPers seen around the traps?”

The ones that amuse me are the blatant side-stepping ads that WON’T MENTION THE PRODUCT because that isn’t allowed, instead exhorting you to “Ask your doctor” while saturating the screen or poster with their trademark colours/copyright sigils/corporate visual devices.

]]> By: Robert Merkel http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200216 Robert Merkel Wed, 28 Mar 2007 04:18:59 +0000 http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200216 TDD: there's several problems. Because the government pays most of the cost for many drugs through the PBS, consumers don't get the price signals (do you really want the shiny new drug at $1000 a month that works pretty much the same as the old one). Furthermore, the evidence from the USA suggests that Big Pharma is no more ethical about its advertising than any other business. Given the health implications of taking the wrong drug, there are severe product-safety implications. Even in the USA, tobacco advertising has been taken off the air because the public decided the dangers outweighed the free-speech argument. Finally, as Darryl says, the marketing of psychotropic drugs aimed at children is pretty scary as far as I'm concerned. TDD: there’s several problems. Because the government pays most of the cost for many drugs through the PBS, consumers don’t get the price signals (do you really want the shiny new drug at $1000 a month that works pretty much the same as the old one).

Furthermore, the evidence from the USA suggests that Big Pharma is no more ethical about its advertising than any other business. Given the health implications of taking the wrong drug, there are severe product-safety implications. Even in the USA, tobacco advertising has been taken off the air because the public decided the dangers outweighed the free-speech argument.

Finally, as Darryl says, the marketing of psychotropic drugs aimed at children is pretty scary as far as I’m concerned.

]]> By: philip travers http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200215 philip travers Wed, 28 Mar 2007 03:18:23 +0000 http://larvatusprodeo.net/2007/03/28/marketing-at-the-lizard-brain-by-big-pharma/#comment-200215 Iam not opposed to lesbian cheerleaders with the physical prowess of the photographed.Trouble is their confidence and health would make me want a headache pill,and damn,which one would I choose if they were all selling the same ,headache pills from different companies?Thus proving up to now I am not anti lesbian but chauvinist, I cant get my head around the fact,that if bigger monies ,for them were coming that said dont advertise these drugs..would they on lower monies?Stands to reason when you want money someone going to pay or give it to you if you meet the legal or other standard.I might be the first Australian male that has complemented them on something,thus turning their heads in another direction,thus by incremental means rather than big money I could achieve the purpose.You are more attractive than what these drugs may do to users..stay that way..and you wont do adverts for them again,or,add lemon juice.. fresh!? <em> [Edited to remove link to major telco in username field: quit it! - moderator]</em> Iam not opposed to lesbian cheerleaders with the physical prowess of the photographed.Trouble is their confidence and health would make me want a headache pill,and damn,which one would I choose if they were all selling the same ,headache pills from different companies?Thus proving up to now I am not anti lesbian but chauvinist, I cant get my head around the fact,that if bigger monies ,for them were coming that said dont advertise these drugs..would they on lower monies?Stands to reason when you want money someone going to pay or give it to you if you meet the legal or other standard.I might be the first Australian male that has complemented them on something,thus turning their heads in another direction,thus by incremental means rather than big money I could achieve the purpose.You are more attractive than what these drugs may do to users..stay that way..and you wont do adverts for them again,or,add lemon juice.. fresh!?

[Edited to remove link to major telco in username field: quit it! - moderator]

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