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	<title>Comments on: Laughing at with the Advertising Standards Bureau</title>
	<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/</link>
	<description>Blogging politics, culture, sociology and life from Brisvegas</description>
	<pubDate>Thu, 08 Jan 2009 17:27:28 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
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		<title>By: Zoe</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-381495</link>
		<dc:creator>Zoe</dc:creator>
		<pubDate>Sun, 01 Jul 2007 11:36:13 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-381495</guid>
		<description>&lt;em&gt;Iâ€™d be much happier if the fembots and their equally obnoxious Christian Right friends were struck down by a nice dose bubonic plague.
&lt;/em&gt;

Again with the love and kindness.  Come and have a cuddle, possum.</description>
		<content:encoded><![CDATA[<p><em>Iâ€™d be much happier if the fembots and their equally obnoxious Christian Right friends were struck down by a nice dose bubonic plague.<br />
</em></p>
<p>Again with the love and kindness.  Come and have a cuddle, possum.</p>
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		<title>By: melaleuca</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-381490</link>
		<dc:creator>melaleuca</dc:creator>
		<pubDate>Sun, 01 Jul 2007 11:30:14 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-381490</guid>
		<description>"Yes, a pox, a pox on those admakers who thrust soft porn into our childrensâ€™ faces all day long."

Nah. I'd be much happier if the  fembots and their equally obnoxious Christian Right friends were struck down by a nice dose bubonic plague.

Here's an example of a fair dinkum sex worker taking on one of her po-faced, self-appointed defenders. The letter appeared in "The Age' and is also on her website:

"KATHLEEN Maltzhan, in your "Paying to look or touch does not equal a licence to hurt and kill" (Opinion, 25/6), you claim you're a feminist who "works with" sex workers in Melbourne, yet you seem unwilling to honour their experiences and want to, in a fairly patriarchal fashion, save us from ourselves â€” a la the Christian right.

Maybe you could explain your position a bit better, especially the part where your portrayal of Daly-Holt morphed from that of an educated, artistic girl who loves "the easy money" into someone you insinuate was desperately giving her boss a lap dance outside work because otherwise she would be left destitute.

Sorry, honey, but unless you got those words from her own mouth, I'd be careful before making assumptions. I personally have never had to do any "extra" favours to get work. Neither have I had "rubbish, pornography or golf balls" thrown at me. The truth is most strip club clients are pleasant men who deserve to be able to enact their sexual fantasies without being pathologised as vicious, sexual predators, despite your attempts to exploit and stereotype them. Thanks, but no thanks, for your help."

http://porn-into-this.livejournal.com/</description>
		<content:encoded><![CDATA[<p>&#8220;Yes, a pox, a pox on those admakers who thrust soft porn into our childrensâ€™ faces all day long.&#8221;</p>
<p>Nah. I&#8217;d be much happier if the  fembots and their equally obnoxious Christian Right friends were struck down by a nice dose bubonic plague.</p>
<p>Here&#8217;s an example of a fair dinkum sex worker taking on one of her po-faced, self-appointed defenders. The letter appeared in &#8220;The Age&#8217; and is also on her website:</p>
<p>&#8220;KATHLEEN Maltzhan, in your &#8220;Paying to look or touch does not equal a licence to hurt and kill&#8221; (Opinion, 25/6), you claim you&#8217;re a feminist who &#8220;works with&#8221; sex workers in Melbourne, yet you seem unwilling to honour their experiences and want to, in a fairly patriarchal fashion, save us from ourselves â€” a la the Christian right.</p>
<p>Maybe you could explain your position a bit better, especially the part where your portrayal of Daly-Holt morphed from that of an educated, artistic girl who loves &#8220;the easy money&#8221; into someone you insinuate was desperately giving her boss a lap dance outside work because otherwise she would be left destitute.</p>
<p>Sorry, honey, but unless you got those words from her own mouth, I&#8217;d be careful before making assumptions. I personally have never had to do any &#8220;extra&#8221; favours to get work. Neither have I had &#8220;rubbish, pornography or golf balls&#8221; thrown at me. The truth is most strip club clients are pleasant men who deserve to be able to enact their sexual fantasies without being pathologised as vicious, sexual predators, despite your attempts to exploit and stereotype them. Thanks, but no thanks, for your help.&#8221;</p>
<p><a href="http://porn-into-this.livejournal.com/" rel="nofollow">http://porn-into-this.livejournal.com/</a></p>
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		<title>By: EP</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-380073</link>
		<dc:creator>EP</dc:creator>
		<pubDate>Tue, 26 Jun 2007 13:18:11 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-380073</guid>
		<description>There is no point in complaining anymore. It is like your talking to a brick wall. It is clear we all need to come together and do something about it.
We need to conatct MPs to voice our concerns about the ASB self regulation. 

I know it is a long shot. But if more than a few people speak up and get a few Ministers to listen..well that would be a start.

I am really worried that this outcome has created a whole new 'wave' of so called, 'sexy newage ads'. If the ASB still is in power, then take my word..you will be see alot more of this soft porn imagery.

So lets do something about it. We all need to speak up and voice our OPINION to the Federal Government.</description>
		<content:encoded><![CDATA[<p>There is no point in complaining anymore. It is like your talking to a brick wall. It is clear we all need to come together and do something about it.<br />
We need to conatct MPs to voice our concerns about the ASB self regulation. </p>
<p>I know it is a long shot. But if more than a few people speak up and get a few Ministers to listen..well that would be a start.</p>
<p>I am really worried that this outcome has created a whole new &#8216;wave&#8217; of so called, &#8217;sexy newage ads&#8217;. If the ASB still is in power, then take my word..you will be see alot more of this soft porn imagery.</p>
<p>So lets do something about it. We all need to speak up and voice our OPINION to the Federal Government.</p>
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		<title>By: Adam Gall</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379987</link>
		<dc:creator>Adam Gall</dc:creator>
		<pubDate>Tue, 26 Jun 2007 06:34:18 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379987</guid>
		<description>I think self-regulation is a joke, and I support Laura's complaint, but I don't buy into the media effects theory being promoted here as though it weren't a thoroughly discredited position for understanding media, advertising included.</description>
		<content:encoded><![CDATA[<p>I think self-regulation is a joke, and I support Laura&#8217;s complaint, but I don&#8217;t buy into the media effects theory being promoted here as though it weren&#8217;t a thoroughly discredited position for understanding media, advertising included.</p>
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		<title>By: Helen</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379983</link>
		<dc:creator>Helen</dc:creator>
		<pubDate>Tue, 26 Jun 2007 06:29:41 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379983</guid>
		<description>Yes, a pox, a pox on those admakers who thrust soft porn into our childrens' faces all day long. If certain ads- Nando's, Windsor Smith - were in Cosmo or FHM, I wouldn't care so much, but on billboards on the railway station? On free to air TV before 8 PM? Aaaaargh they have no standards WHATSOEVER.</description>
		<content:encoded><![CDATA[<p>Yes, a pox, a pox on those admakers who thrust soft porn into our childrens&#8217; faces all day long. If certain ads- Nando&#8217;s, Windsor Smith - were in Cosmo or FHM, I wouldn&#8217;t care so much, but on billboards on the railway station? On free to air TV before 8 PM? Aaaaargh they have no standards WHATSOEVER.</p>
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		<title>By: Pavlov's Cat</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379903</link>
		<dc:creator>Pavlov's Cat</dc:creator>
		<pubDate>Tue, 26 Jun 2007 03:07:41 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379903</guid>
		<description>&lt;blockquote&gt;Girls who are now conditioned to think that grinding their little arse into a guys face in public will get them money in their thong.&lt;/blockquote&gt;

When you put it like that, Helena, it's hard to see how all those Howard supporters who suddenly care so very much about the corruption of children (as with their abrupt conversion to the cause of women's rights, in the name of Islam-hating) could possibly disagree with you.</description>
		<content:encoded><![CDATA[<blockquote><p>Girls who are now conditioned to think that grinding their little arse into a guys face in public will get them money in their thong.</p></blockquote>
<p>When you put it like that, Helena, it&#8217;s hard to see how all those Howard supporters who suddenly care so very much about the corruption of children (as with their abrupt conversion to the cause of women&#8217;s rights, in the name of Islam-hating) could possibly disagree with you.</p>
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		<title>By: Helena Glass</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379895</link>
		<dc:creator>Helena Glass</dc:creator>
		<pubDate>Tue, 26 Jun 2007 01:58:23 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379895</guid>
		<description>did any of those 97 comments above mention that 
&lt;b&gt;FreeToAirTV reaches SEVEN-year-old GIRLS in their homes&lt;/b&gt;.
Girls who would not normally be in pubs thinking that poledancers are loving literate mums.
Girls who are now conditioned to think that grinding their little arse into a guys face in public will get them money in their thong.

Nandos NEXT ad will show a girl come out of a club at 8am, 
get in a taxi, 
cause TWO innocent people to be shot, one fatally, 
and then go home to her happy family and 
SIGN UP WITH A CELEBRITY AGENT

(ACCORDING TO THIS MORNING'S MELBOURNE NEWS).</description>
		<content:encoded><![CDATA[<p>did any of those 97 comments above mention that<br />
<b>FreeToAirTV reaches SEVEN-year-old GIRLS in their homes</b>.<br />
Girls who would not normally be in pubs thinking that poledancers are loving literate mums.<br />
Girls who are now conditioned to think that grinding their little arse into a guys face in public will get them money in their thong.</p>
<p>Nandos NEXT ad will show a girl come out of a club at 8am,<br />
get in a taxi,<br />
cause TWO innocent people to be shot, one fatally,<br />
and then go home to her happy family and<br />
SIGN UP WITH A CELEBRITY AGENT</p>
<p>(ACCORDING TO THIS MORNING&#8217;S MELBOURNE NEWS).</p>
]]></content:encoded>
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		<title>By: Mandy</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379414</link>
		<dc:creator>Mandy</dc:creator>
		<pubDate>Sun, 24 Jun 2007 10:25:49 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379414</guid>
		<description>To James,

My Apologies, yes you stated that there was not any research done. Sorry, have been so angry with this decision, that i have missed a few lines. My bad. At the agency i work for, we try hard to promote positive reactions to our ideas..so it is just unusual for an agency to have the OPPOSITE DESIRED EFFECT...PURPOSELY. I don't get CHEs Logic. Attention and awareness yes..yeah understood...but along with that NEGATIVE RESPONSES can NOT be a good thing. I guess that's what happens when you don't research your market.</description>
		<content:encoded><![CDATA[<p>To James,</p>
<p>My Apologies, yes you stated that there was not any research done. Sorry, have been so angry with this decision, that i have missed a few lines. My bad. At the agency i work for, we try hard to promote positive reactions to our ideas..so it is just unusual for an agency to have the OPPOSITE DESIRED EFFECT&#8230;PURPOSELY. I don&#8217;t get CHEs Logic. Attention and awareness yes..yeah understood&#8230;but along with that NEGATIVE RESPONSES can NOT be a good thing. I guess that&#8217;s what happens when you don&#8217;t research your market.</p>
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		<title>By: James</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379402</link>
		<dc:creator>James</dc:creator>
		<pubDate>Sun, 24 Jun 2007 09:50:41 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379402</guid>
		<description>Also Mandy, if you read my earlier posts, I suggested that this campaign (or at least the creative) was not researched.</description>
		<content:encoded><![CDATA[<p>Also Mandy, if you read my earlier posts, I suggested that this campaign (or at least the creative) was not researched.</p>
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		<title>By: James</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379398</link>
		<dc:creator>James</dc:creator>
		<pubDate>Sun, 24 Jun 2007 09:36:02 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379398</guid>
		<description>Mandy, a misunderstanding.  I have no idea what the target market for Nandos is, I haven't worked in that category for a long time.  The reference to "18-24 yo spirit drinkers" was meant to illustrate the point that the perspective of the target audience might be very different to that of yours or mine.  Check out current advertising for bourbon or rum and you might see what I mean.</description>
		<content:encoded><![CDATA[<p>Mandy, a misunderstanding.  I have no idea what the target market for Nandos is, I haven&#8217;t worked in that category for a long time.  The reference to &#8220;18-24 yo spirit drinkers&#8221; was meant to illustrate the point that the perspective of the target audience might be very different to that of yours or mine.  Check out current advertising for bourbon or rum and you might see what I mean.</p>
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		<title>By: Craig Mc</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379370</link>
		<dc:creator>Craig Mc</dc:creator>
		<pubDate>Sun, 24 Jun 2007 07:57:12 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379370</guid>
		<description>Nandos was yummy yesterday.  I recommend the Supremo Chicken Burger with the swiss cheese and caramalised oniions.

No, it wasn't my first choice - Replete Providore was just crazy busy and it's not the time of year to queue outside.</description>
		<content:encoded><![CDATA[<p>Nandos was yummy yesterday.  I recommend the Supremo Chicken Burger with the swiss cheese and caramalised oniions.</p>
<p>No, it wasn&#8217;t my first choice - Replete Providore was just crazy busy and it&#8217;s not the time of year to queue outside.</p>
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		<title>By: Mandy</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379284</link>
		<dc:creator>Mandy</dc:creator>
		<pubDate>Sun, 24 Jun 2007 03:51:32 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379284</guid>
		<description>To the person who claims to be working in the markerting field. 

I would like to see the statistical analysis of the research conducted by Nandos, who you say their target market seems to be 18 - 24 year olds. What percentage of their customers fall in this age group?
Because, as i can recall, everytime i used to visit nandos...(NOT ANYMORE!)...there were always families and a just a hand full of people in that demographic. Out of the 18 - 24 year old, how many found that using a topless stripper in a g-string aproppiate way to see chicken? My next door neighbour is 19 and found this ad disgusting! 

Clearly, the Nandos markerting team and CHE, didn't research this at all. Can explain why this ad is ILL FATED.

Advertising agencies get a shit load of money..and for what? hehehe
Now, not all are shittless brained animals...there are some good ones out their like the one i work in. : )</description>
		<content:encoded><![CDATA[<p>To the person who claims to be working in the markerting field. </p>
<p>I would like to see the statistical analysis of the research conducted by Nandos, who you say their target market seems to be 18 - 24 year olds. What percentage of their customers fall in this age group?<br />
Because, as i can recall, everytime i used to visit nandos&#8230;(NOT ANYMORE!)&#8230;there were always families and a just a hand full of people in that demographic. Out of the 18 - 24 year old, how many found that using a topless stripper in a g-string aproppiate way to see chicken? My next door neighbour is 19 and found this ad disgusting! </p>
<p>Clearly, the Nandos markerting team and CHE, didn&#8217;t research this at all. Can explain why this ad is ILL FATED.</p>
<p>Advertising agencies get a shit load of money..and for what? hehehe<br />
Now, not all are shittless brained animals&#8230;there are some good ones out their like the one i work in. : )</p>
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		<title>By: Christine Keeler</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379271</link>
		<dc:creator>Christine Keeler</dc:creator>
		<pubDate>Sun, 24 Jun 2007 02:37:12 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379271</guid>
		<description>&lt;blockquote&gt;Oh, why do lefties hate 18-24yo spirit drinkers so?&lt;/blockquote&gt;

Because they're running-dog counter-revolutionary cadres, Katz. Possibly even foreign agents. You questioning the Party leaders?</description>
		<content:encoded><![CDATA[<blockquote><p>Oh, why do lefties hate 18-24yo spirit drinkers so?</p></blockquote>
<p>Because they&#8217;re running-dog counter-revolutionary cadres, Katz. Possibly even foreign agents. You questioning the Party leaders?</p>
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		<title>By: Katz</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379261</link>
		<dc:creator>Katz</dc:creator>
		<pubDate>Sun, 24 Jun 2007 01:37:06 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379261</guid>
		<description>Oh, why do lefties hate 18-24yo spirit drinkers so?

It's envy, isn't it?</description>
		<content:encoded><![CDATA[<p>Oh, why do lefties hate 18-24yo spirit drinkers so?</p>
<p>It&#8217;s envy, isn&#8217;t it?</p>
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		<title>By: ab</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379253</link>
		<dc:creator>ab</dc:creator>
		<pubDate>Sun, 24 Jun 2007 00:43:18 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379253</guid>
		<description>At the end of the day...Nandos has lost alot of customers and sure has NOT made Any new ones! With out us, i.e  the consumers...their is NO them (BUISNESS - NANDOS). So, again what is the point in waisting hundreds and thousands of dollars on advertising..when your main message is to OFFEND your CLINTELE???

Stop waisting money and give it to the less fortunate who need it.

This ad has to go down as one of the WORST ads ever created!</description>
		<content:encoded><![CDATA[<p>At the end of the day&#8230;Nandos has lost alot of customers and sure has NOT made Any new ones! With out us, i.e  the consumers&#8230;their is NO them (BUISNESS - NANDOS). So, again what is the point in waisting hundreds and thousands of dollars on advertising..when your main message is to OFFEND your CLINTELE???</p>
<p>Stop waisting money and give it to the less fortunate who need it.</p>
<p>This ad has to go down as one of the WORST ads ever created!</p>
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		<title>By: Christine Keeler</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379168</link>
		<dc:creator>Christine Keeler</dc:creator>
		<pubDate>Sat, 23 Jun 2007 12:54:49 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379168</guid>
		<description>Thanks James I know, and I wasn't having a go at you - it was a good description of the process. Maybe you should go into creative. You know, a slug at the end of the ad saying something like, oh, "Nando's chicken: So tasty it's addictive" would have gone a long way.

Still, I'm not an 18-24YO Sprint drinker so probably well outside the demographic.

The chair's in the Victoria and Albert Museum, BTW http://www.vam.ac.uk/collections/photography/past_exhns/seeing/chair/index.html</description>
		<content:encoded><![CDATA[<p>Thanks James I know, and I wasn&#8217;t having a go at you - it was a good description of the process. Maybe you should go into creative. You know, a slug at the end of the ad saying something like, oh, &#8220;Nando&#8217;s chicken: So tasty it&#8217;s addictive&#8221; would have gone a long way.</p>
<p>Still, I&#8217;m not an 18-24YO Sprint drinker so probably well outside the demographic.</p>
<p>The chair&#8217;s in the Victoria and Albert Museum, BTW <a href="http://www.vam.ac.uk/collections/photography/past_exhns/seeing/chair/index.html" rel="nofollow">http://www.vam.ac.uk/collections/photography/past_exhns/seeing/chair/index.html</a></p>
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		<title>By: joe2</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379166</link>
		<dc:creator>joe2</dc:creator>
		<pubDate>Sat, 23 Jun 2007 12:51:17 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379166</guid>
		<description>Nandos'  thank Lavatus Prodeo and commentators for your keen interest in a recent advertising promotion.

We were hoping for 100 comments, but we guess our brandname is now well established amongst your readership, anyway.

peri-peri and goodnight.</description>
		<content:encoded><![CDATA[<p>Nandos&#8217;  thank Lavatus Prodeo and commentators for your keen interest in a recent advertising promotion.</p>
<p>We were hoping for 100 comments, but we guess our brandname is now well established amongst your readership, anyway.</p>
<p>peri-peri and goodnight.</p>
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		<title>By: James</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379159</link>
		<dc:creator>James</dc:creator>
		<pubDate>Sat, 23 Jun 2007 12:15:04 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379159</guid>
		<description>Christine, look you're right, it's a very convoluted sell, and a terrible execution.  I was only trying to explain how such things get made, and how they might be evaluated.

Do you still have the chair?</description>
		<content:encoded><![CDATA[<p>Christine, look you&#8217;re right, it&#8217;s a very convoluted sell, and a terrible execution.  I was only trying to explain how such things get made, and how they might be evaluated.</p>
<p>Do you still have the chair?</p>
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		<title>By: Christine Keeler</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379113</link>
		<dc:creator>Christine Keeler</dc:creator>
		<pubDate>Sat, 23 Jun 2007 10:08:21 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379113</guid>
		<description>&lt;blockquote&gt;And the â€œmain messageâ€? - Nandos is so tasty itâ€™s addictive - is not so difficult for the target audience to decode.&lt;/blockquote&gt;

Well that's good James, because I couldn't figure out WTF it was about.</description>
		<content:encoded><![CDATA[<blockquote><p>And the â€œmain messageâ€? - Nandos is so tasty itâ€™s addictive - is not so difficult for the target audience to decode.</p></blockquote>
<p>Well that&#8217;s good James, because I couldn&#8217;t figure out WTF it was about.</p>
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		<title>By: James</title>
		<link>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379109</link>
		<dc:creator>James</dc:creator>
		<pubDate>Sat, 23 Jun 2007 10:00:23 +0000</pubDate>
		<guid>http://larvatusprodeo.net/2007/06/21/laughing-at-with-the-advertising-standards-bureau/#comment-379109</guid>
		<description>Interesting.  I work in market research and have done a lot of advertising development work.

The ad is a shambles, so the "creative" as it is known, may not have been pre-tested.  I can hear all the arguments around a table, with the agency explaining how wonderful it all was to worried Nandos executives.  The question of whether the ad was offensive would certainly have been considered, big companies are always concerned with their public image.

One point I'd like to make is that most people greatly over-estimate the effect of advertising.  IMO the main effect of advertising on established brands is to raise or maintain top-of-mind awareness of the brand.  This is the reason that so much intrusive or risque advertising is created.

So oddly enough, the Nandos ad might be quite effective, simply because it's so crap or confusing that it's memorable.  And the "main message" - Nandos is so tasty it's addictive - is not so difficult for the target audience to decode.  That said, I wouldn't be proud to be associated with this campaign.

One final thing, if an ad leaves you cold or you find it confusing, it may be that it's not aimed at you.  You'd be surprised what pushes the buttons of 18-24 yo spirit drinkers, for example.

Anyway, though you might like a view from inside the industry.</description>
		<content:encoded><![CDATA[<p>Interesting.  I work in market research and have done a lot of advertising development work.</p>
<p>The ad is a shambles, so the &#8220;creative&#8221; as it is known, may not have been pre-tested.  I can hear all the arguments around a table, with the agency explaining how wonderful it all was to worried Nandos executives.  The question of whether the ad was offensive would certainly have been considered, big companies are always concerned with their public image.</p>
<p>One point I&#8217;d like to make is that most people greatly over-estimate the effect of advertising.  IMO the main effect of advertising on established brands is to raise or maintain top-of-mind awareness of the brand.  This is the reason that so much intrusive or risque advertising is created.</p>
<p>So oddly enough, the Nandos ad might be quite effective, simply because it&#8217;s so crap or confusing that it&#8217;s memorable.  And the &#8220;main message&#8221; - Nandos is so tasty it&#8217;s addictive - is not so difficult for the target audience to decode.  That said, I wouldn&#8217;t be proud to be associated with this campaign.</p>
<p>One final thing, if an ad leaves you cold or you find it confusing, it may be that it&#8217;s not aimed at you.  You&#8217;d be surprised what pushes the buttons of 18-24 yo spirit drinkers, for example.</p>
<p>Anyway, though you might like a view from inside the industry.</p>
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