It’s interesting to observe that The Age is promising to publish today a liftout of longer essays by “prominent Australians” (for which, read the usual suspects you’d anticipate being in such a supplement) reflecting on issues which are lost in all the campaign noise. On one hand, that’s a very welcome development, but on the other, it’s worth wondering why their standard election coverage doesn’t already do this. Not that I’m singling out Fairfax.
No Australian paper has been brave enough to try an experiment in “public journalism”. Margaret Simons describes in her recent book The Content Makers: Understanding the role of the media in Australia what the Virginian-Pilot set out to do in covering the 1995 state legislative elections. The paper eschewed reporting personal attacks, and, as Simons writes:
The paper would report politics as though it actually mattered and made a difference. There would be no talk of the ‘voters’ or ‘the public’ as though they were bodies other than the readers. There would be no talk of how things might ‘play’ in the electorate, and very little commentary based on backroom chats or the office gossip of politics. There would be some discussion of politics as strategy, but it would not be allowed to dominate. The assumption was that the audience had a stake in the news. The resolutions transformed both the newspaper and the conduct of the campaign.
I dare say I don’t need to spell out how far this style of reporting is from the coverage of this year’s Australian federal election. There are some moves in this direction from online media such as New Matilda, Crikey, YouDecide2007, this blog and others, but there certainly aren’t any major media outlets prepared to take a punt and invest the significant sums of money that it would take to make such an exercise mainstream. In many ways, even though some online media makes or aspires to make a profit and pays contributors, we’re still very much in the realm of what Simons, picking up on an anthropological motif, calls “the gift economy”. It’s not called “citizen journalism” for nothing.
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