Roy Morgan has tested election ads and found that the Coalition’s negative ads polarise voters - making those leaning to Labor more inclined to vote ALP, and appealling only to Coalition supporters. Their ostensible purpose is to frighten swinging voters away from Rudd, so this is an interesting finding. Could it be that they’re really about defending the silver and not winning the election?
Incidentally, are there any positive Coalition ads? At all?
Originally posted at LP in Exile.
0 Responses to “Firewall strategy?”