I’m pleased to say that the report Axel Bruns and I wrote for the Social Media project in the Smart Services CRC a few months back has now been released. It should be available on the CRC website soon, but in the meantime is accessible at Snurb [link to pdf]. You can read the executive summary at Axel’s blog, and we would welcome comments. We’re at the stage of finalising our second report now, which focuses on user motivations in social media – perhaps, surprisingly, a largely unexplored terrain in the academic literature.
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Sensible conclusions, although I’m not sure if ‘Web 2.0 technologies’ are fundamental to anything you’re discussing.
If you haven’t already, have a look at http://stackoverflow.com — a site for asking and answering technical questions. This isn’t a new idea, but stack overflow manages to be orders of magnitude better than similar web sites just by the attention to detail put into its reputation system.
I think there’s a great deal of scope for ‘social media’ features to be added to ‘traditional’ business automation systems. This can give the community of employees within an enterprise a view of how their colleagues are doing their jobs, what problems people are having and enhance cooperation generally, compared to simply automating an information processing task without making any of the aspects of its execution visible to others.
Thanks, Tom. That’s helpful indeed – particularly since one of the areas we’ll be looking at in future is the use of social media for improving business functions in a broader context than just within a particular organisattion.
Coincidentally, a blog post by Scott Berkun titled Calling bullshit on social media just appeared in my aggregator.
I wrote about the motivation and incentives for user generated content creation more than a year ago, so I’ll be interested to see what you have to say about the subject.
Thanks, Fitzroyalty, I’ll check out your work.
congrats to Axel and Mark! Looks good. I will forward it to my bosses at work who seem to have little idea about online forums.
I think Scott Berkun’s points are good (although I don’t understand point 2).
But he’s wrong that “Fsocial media is a stupid term. Is there any anti-social media out there?” — it’s a stupid term because “Is there any social activity which doesn’t take place over a medium?” (other than a Vulcan mind-meld)