We haven’t got around to posting the stats on our readership and advertising income (earned rather than paid still!) for June yet – to come shortly – but I did want to note Tim Watts’ post about Andrew Bolt’s stats post:
Thanks very much for all your support. The figures for the month aren’t all in, obviously, but we’ve already cracked the million: 1,077,334 hits for July.
Watts notes – rightly – that whatever you think of Bolt’s choice of subject matter and approach to it, he is one of the very few MSM “bloggers” who does get the form and do it well. But he doesn’t seem to get metrics. I’m not the first person on his thread to point out that “page impressions” doesn’t actually give you a direct take on the number of readers – if he were to disclose the number of unique visits, it’d be a much more worthwhile exercise. By way of comparison, LP got 1,442,702 “page impressions” (in Bolt’s terms) in July and topped one and a half million in May and June.
For those who are interested in these things, a recent check on how much of that traffic was to images suggests only about 1.4%. But page impressions or page views really just tells you how many of each and every page with a url of its own was viewed. In LP’s case, a not insignificant amount of this is the “long tail” phenomenon and consists of accessing old posts. It’s exclusive of bots doing indexing and spammers, and I imagine Bolt’s figure is as well, but he needs to put it in its proper context.
Update: Andrew Bolt is so proud of his “million page impressions” – take that, lefty journos! – he’s written a column in the mainstream media paper that employs him to write his blog to decry the media and talk up “blogging”. Which is what he does. Not media. Go figure. I imagine he’ll take his outsider message to Insiders on Sunday.