A lot of people reading here have probably seen the Greens ad from the “Pitch” section of Gruen Nation last night:
And even more people would have seen it last night on the show itself, which we know from ABC Managing Director Mark Scott’s tweet today was watched by 1.57 million viewers, compared to 95 000 viewers for Sky’s Rooty Hill “town hall” event.
The ad has an after life too, all over Twitter, the blogosphere, and the online versions of newspapers.
The ABC says its editorial policy precludes allowing The Greens themselves to run the ad, but it’s already paid big dividends for the third party, I’d suggest.
(And no doubt, it’s all good promo for the makers of the ad, Republic of Everyone too.)