The ABC’s managing director, Mark Scott, has proved a much more interesting pick than many anticipated at the time of his appointment. Over at Woolly Days, Derek Barry summarises a speech Scott made in giving the Latrobe University annual media studies lecture last week [full text in pdf here]. Scott gives the best read I’ve seen from a senior media figure on the impact of the “digital revolution” on the Antipodean news biz. Importantly, he pings flawed business decisions as a key cause of the decline of traditional media – something which is absent from a lot of the ‘future of journalism’ discussions which tend to assume that media orgs are being buffeted by inexorable winds not of their own making. And if Scott is right, those winds are going to wreak havoc – he predicts the disappearance of The Age and the SMH within a decade.
It isn’t noted often enough that the most innovative players in the Australian media scene are the public broadcasters – the ABC and SBS. While I think both still have some way to go in taking full advantage of the current potential of the web and mobile digital media, they’re streets ahead of the commercial competition – a fact which in itself should cause many to rethink some lazy assumptions about the nature of innovation. With the appointment of Griffith REVIEW’s Julianne Schultz to the ABC Board, it’ll be intriguing to see how some expertise at board level plays into the reconfiguration of public broadcasting – Schultz was intimately involved as an ABC executive with the first round of planning for ABC Online which hit a brick wall in the disastrous Jonathan Shier regime.

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