Larvatus Prodeo

Although aspects of his critique are tentatively sketched by his own admission, Jay Rosen has hit more nails than he’s missed with his analysis of the significance of the Sarah Palin veep selection by the McCain campaign. Rosen’s article is rightly getting a lot of attention. It’s “personalities, not issues” as McCain’s campaign manager Rick Davis said, and the dark divisive arts of Karl Rove are being revived for the umpteenth time, and to date, are apparently working. Though in an somewhat problematic article in Salon, problematic because of the gender stereotypes it re-enacts while purportedly criticising them, Gary Kamiya provides some hope for thinking the Democrats might turn things around. But the controversy over Palin’s claims to have opposed the infamous “bridge to nowhere” illustrates the double bind the GOP have the Democrats in.

At least the turf this issue – the purported opposition to earmarks and pork that Palin is supposed to share with McCain – is being fought over is a public policy issue rather than all the personalised stuff which just puts the Democrats and the media where the GOP want them. But Obama’s reluctance to use the words “lies” and “liars” shows he knows the score. He’s being criticised for that by liberal bloggers, who are cheering on the media “fact checking” exercise.

But all this truthiness is also at great risk of playing into the GOP’s hands – because it reinforces the equation of the media and blogosphere with the Democrats Rosen identified as the tactical positioning the Republicans want – and which George W. Bush reinforced with his claims about “the angry left” in his RNC video link. The culture wars schtick works – because the America of Wal-Marts and small town “values” has more electoral power in the swing states that count than the wonky redoubts of the blue staters. And a lot of those voters – who don’t source their news from the internet but from cable tv – and get their analysis from others of like mind in their own circles rather than bloggers, commentators and wonks – are seeing what McCain wants them to see – a feisty outsider being beaten up by the Beltway elite. Hence McCain’s polling gains, among other demographics, with white women.

Continue reading ‘McCain: Gaming the media and the blogosphere’