With all the discussion of blogwars around the place recently, I thought it might be apposite to put a different perspective. I was inspired (as I often am) by a couple of comments by Pavlov’s Cat – on a thread here this morning and on one of the many recent threads elsewhere comparing journalism and blogging. Those thoughts meshed in with some work I’ve been doing recently for a couple of interlinked academic projects – one being my ongoing work on social media with Axel Bruns for the Smart Services CRC and the other being a paper for the upcoming ANZCA conference.
In the course of my research, I’ve been reading lots of net history. There are exceptions to the rule, but the same dichotomised themes tend to recur again and again without resolution, and as a number of authors, including the excellent Fred Turner, point out – too many concepts have been taken over from 90s style cyber-utopians and Californian boosters without much reflection on their adequacy. One of those is Howard Rheingold’s “virtual community” (and to be fair to Rheingold, he’s much more nuanced than some of his academic epigones!)… We seem to be stuck in a hermeneutic circle – of the bad kind – suspended between online writing as media substitute and online communication as pure public sphere. If what occurs online falls short of either (heavily) ideal(ised) type, then it appears to fall into the worthless category by default.
Let’s have a look at some antidotes.
Continue reading ‘Blogging as a technique for the cultivation of trust’


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