Let’s take a look at today’s political “news”, News Limited style, and the ongoing construction of the “media narrative” that according to the press gallery gang, is the only news fit to print.
As noted here, The Opposition Organ spent a bucket of dosh to add extra questions to Newspoll, and chose to run with “Voters Want Costello” as its front page headline over the (presumably less welcome to the masthead of denialism) numbers on climate change, showing overwhelming majorities attributing climate change to AGW and support for an ETS, with a big majority for “not waiting on the world”. So that’s establishing the news agenda through polling to feed the current “media narrative” - centring on the Liberal leadership and Peter Costello lovin’ in particular. And selectivity in emphasis. Then we get selectivity in reporting. The numbers in Newspoll, as Possum points out, don’t show that the voters the Liberals need to persuade are particularly persuadable by a putative Costello return:
The Coalition needs ALP voters to shift to the Coalition, yet ALP voters have a breakdown of 15% more likely and 20% less likely. If Costello became leader, he might not lose voteshare, but neither does he look like he would gain much based on these results.
But Dennis Shanahan doesn’t mention that.
Let’s go back a bit and remember, as Mark pointed out in his review, that the extracts from Inside Kevin07 that kicked the Costello talk off were themselves highly selective - one bit of research done before Rudd became leader and highlighted while the other internal polling and focus group research showing Costello for PM being about as appealling as a piece of wet lettuce was studiously ignored. And let’s not forget either that the “Costello the Saviour” narrative basically depends on the publication date of a book! Leadership calculation by publishing schedule! Melbourne University Press and book distributors hold the nation’s future in their hand!
Then, the big showdown Bolta talked up on the Coalition’s emissions trading scheme stance comes - and Nelson gets rolled.
Meanwhile, the Labor government has basically done away with mandatory detention.
I would venture to suggest that is rather more important than all this other confected nonsense.
Continue reading ‘Reality and unreality in the pundits’ world’
Newspoll Tuesday: Labor 56-44
Ok, in the parallel universe that is press reporting of polls, we get this from the West Australian:
Right. Yep. Because the natural order of things is that the Coalition vote should always be rising and its failure to do so is an aberration to be explained away by… stuff that happened in the same fortnight. Whatevs.
Meanwhile, Dennis Shanahan puts it all down to the waiting, waiting, waiting, waiting for Costello to release his book. Which, by the way, the ABC is giving free publicity to by televising a National Press Club speech by the former Treasurer on the day of its release. What’s with that?
But note the common assumption that the Liberals should be gaining were it not for their leadership woes. Really? How do they know? Because they do. It’s not argued. But it’s there as the background assumption on which all the rest rests.
Elsewhere: For actual commentary on the poll, go visit Possum and the Poll Bludger’s crew in comments. The Poll Bludger also links to the rather interesting Essential Research poll (Labor 58-Coalition 42) which shows that there’s a 7% negative differential between state and federal ALP voting intentions among its sample.