Larvatus Prodeo

In comments on my thread on the failure of the Abbott parental leave thought bubble to halt a move back to Labor in the polls (and the reasons why), I observed that Possum’s observation provides further confirmation that it was probably private polling inspired in the first place:

Tony Abbott should consider himself a little lucky today with the Newspoll sample, as other unpublished phone polling that was in the field last week and over the weekend picked up movement more akin to Essential than Newspoll. So saying, it all comes out in the wash given enough time. (And no folks, that isn’t a Newspoll conspiracy, it’s simply normal sampling error – put it back in your pants).

So, I still think we’re seeing some movement back to Labor in public opinion, despite the apparent stasis in Newspoll.

Despite the fact that Abbott’s been having a dream run in the media (always seemingly ready to be amused and entertained with something or someone that can be represented as providing colour and movement), it’s actually much more difficult (and probably more unwise) to run the ’seize the attention’ opposition strategy than sometimes perceived. It has a pretty short use by date. And it doesn’t necessarily work; just ask Mark Latham.

I think that the true (if more prosaic) story about the narrowing of the party vote in the polls over the last few months is that it’s a return to partisan normality. Federal governing parties have very rarely enjoyed the sorts of overwhelming advantages state incumbents have had, and not surprisingly so, as the nation is a much more variegated and complex beast. That, and the perceived end of the GFC, leaves less room for Kevin Rudd to adopt the ‘above politics’ stance beloved of Labor premiers (and of ‘New Labor’ administrations more generally); or rather, it doesn’t succeed in hoovering up as much of the soft vote when the opposition unites behind a leader and rejoins the partisan game.

The spin on Newspoll this morning – in the absence of any movement in the two party preferred – was the banner headline of doom for Kevin Rudd’s approval ratings. That’s more or less a waste of newsprint. If we had a breakdown of the Newspoll figures, I strongly suspect we’d find that Rudd’s drop over the last few months has mostly come from Coalition voters. That reflects the perceived increase in strength of leadership and unity among Coalition partisans in the electorate; Rudd’s ratings are still higher by a significant degree than the ALP party vote, which implies that he’s still rated by undecided and soft voters; as does his advantage over Abbott and his commanding lead in the PPM stakes (once upon a time, of course, the all important indicator according to Shanahan and crew). I doubt, therefore, that he’s got much further to fall, all other things being equal, or that there’s any remaining drag effect in the party vote.