Earlier this week at New Matilda, I explored the growing problem of the media’s fascination with corporate-backed reports and surveys. There’s already been plenty of discussion here about the BCA report into emissions trading, and my colleage Ben Pobije put a satirical skewer through Bernard Salt’s pop demography.
I want to specifically have a look at BankWest and the latest edition of that bank’s so-called “Quality of Life Index”. This report got a massive free kick from a range of media outlets. Even the ABC had no problem covering the report, making sure they included the corporate sponsor’s brand when referring to the “BankWest Quality of Life Index” on ABC TV news, before going on to give BankWest executive Ian Corfield some free media on the national broadcaster. A Google News search on this topic yielded 167 mentions — not bad going for a report that has some serious methodological flaws.
The BankWest study because it shows just how easily busy journalists and credulous media outlets can be taken in by what appears to be rigorous research. The media reported the findings of the report with little analysis of what it actually said, and no examination of the dubious reasoning behind its impressive league tables of best and worst local government areas in the nation. “The BankWest Quality of Life Index has debunked the myth of Australians’ ’sea-change’ and ‘tree-change’ desires,” is how the ABC story led.
No, it hasn’t. Continue reading ‘Guest post by Ben Eltham: Useless pack of Bankers’
Hunter S. Thompson, who’s repeatedly if repetitiously quoted in Christine Jackman’s 
Newspoll Tuesday: Labor 56-44
Ok, in the parallel universe that is press reporting of polls, we get this from the West Australian:
Right. Yep. Because the natural order of things is that the Coalition vote should always be rising and its failure to do so is an aberration to be explained away by… stuff that happened in the same fortnight. Whatevs.
Meanwhile, Dennis Shanahan puts it all down to the waiting, waiting, waiting, waiting for Costello to release his book. Which, by the way, the ABC is giving free publicity to by televising a National Press Club speech by the former Treasurer on the day of its release. What’s with that?
But note the common assumption that the Liberals should be gaining were it not for their leadership woes. Really? How do they know? Because they do. It’s not argued. But it’s there as the background assumption on which all the rest rests.
Elsewhere: For actual commentary on the poll, go visit Possum and the Poll Bludger’s crew in comments. The Poll Bludger also links to the rather interesting Essential Research poll (Labor 58-Coalition 42) which shows that there’s a 7% negative differential between state and federal ALP voting intentions among its sample.